Welcome Barack Obama. A new age has begun.
Today was the historic inauguration of Barack Obama as the new US president. I watched it on TV along with millions around the world. I am sure I am not the only one that felt a new energy and a new hope emanate around the man, even though his inaugral speech was tough and realistic. We do face huge challenges in our individual and collective economies at a personal and global level, and these challenges are necessary to sweep away an unsustainable way of living. But as Obama said in his speech, ‘Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished.’
And we still have values, needs and desires to be fulfilled. Our values may change but nevertheless we will still seek to fulfil them. The role now of all purveyors of goods and services is to find out what those values are and to adjust to provision of them accordingly. Those companies that cannot fulfil the values of its customers will fall by the wayside. Those that can and do, will thrive. Whether in nature or in business, the fittest survive and the weakest do not. We might like to think we can buck that trend, but we have yet to prove that we can.
Obama was elected because he fulfilled the values of the nation: for change, for freedom, for ’hope over fear, unity of purpose over conflict and discord….(And) an end to the petty grievances and false promises, the recriminations and worn out dogmas, that for far too long have strangled our politics.’
As businesses, if we want that kind of success, and that kind of loyalty (and we can have it, companies can still grow in recession), then we have to become very certain of the customer values that we are aiming to fulfil.
6 Comments to Welcome Barack Obama. A new age has begun.
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June 19, 2009